Vets Week · Nov 5 to 11

Operation Debt of Gratitude

Every purchase helps eliminate Veteran and First Responder medical debt.

Black Rifle Coffee Company and Born Primitive pledge 100% of profits from Nov 5 to 11 toward up to $35 million.

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Special Elite Zip-Up Hoodie

$59.99 $29.99

Built for those who live on mission and caffeine, the Special Elite Zip-Up Hoodie is made to handle anything from early mornings at the range to late nights at the roast house.

Details:

  • 60 / 40 ring-spun cotton / polyester
  • 8.3 oz Midweight
  • Standard Fit
  • Machine wash cold with like colors, tumble dry low
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roasting & sourcing

Behind the Beans

We source premium coffee beans from the world’s top growing regions, partnering with trusted farmers to ensure quality, consistency, and bold flavor. Every batch is roasted in the USA, where we craft each roast profile to bring out the best in every bean, from smooth medium roasts to rich, full-bodied dark roasts. The result is high quality, expertly roasted coffee you can count on in every cup.
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